TOURISM EXPERIENCE DEVELOPMENT PROGRAM
Knowledge. Community. Mentorship.
Firecircle has been a key player in supporting tourism entrepreneurs across Canada, aiding both new startups and seasoned business owners in developing and expanding their tourism operations. With a deep understanding of the diverse tourism landscape in Canada, Firecircle has identified the need for a comprehensive program to equip operators with the necessary knowledge and tools to thrive in an ever-evolving industry. In response, Firecircle has created the FIRECIRCLE Tourism Experience Development Program.
Buy a seat today!What is the Firecircle Tourism Experience Development Program?
The FIRECIRCLE Tourism Experience Development Program is a 3-Day, 4-Phase virtual workshop series designed to enhance tourism experience development. The program covers the key aspects to envisioning, planning and executing a remarkable tourism experience, including destination development, brand alignment, market analysis, experience design, operational planning, and financial management to ensure exceptional delivery and a profitable addition to overall revenues for all participant businesses.
What's Included
- ✚ Three full day, hands-on virtual workshops facilitated by industry experts
- ✚ Peer support, networking opportunities, and partnership exploration
- ✚ A step-by-step Experience Design Framework with digital resources and templates
- ✚ 10 hours of personalized one-to-one mentorship and coaching
Participation Requirements
Participants are required to complete 3 full-day virtual workshops over 3 weeks, along with 'take-home'assignments and accredited mentorship sessions. The total commitment, including implementation time, is 50 hours.
Registration for our events will occur 30 days before the start. Interested businesses or organizations will be able to purchase single seats or a block of seats until capacity is reached.
What is in it for your business or your community?
Each participant will develop a new or enhanced tourism experience ready for booking.
This will extend your season or fill gaps in the existing season encouraging travelers and residents to explore, staying longer and spending more.
In addition, participants will:
- ✚ Access tools and mentorship, to help you action your workshop learning
- ✚ Gain practical insights to create memorable visitor experiences that align with your business goals
- ✚ Better understand your business’s role in your local tourism economy
- ✚ Enhance operator capacity and market competitiveness
- ✚ Improve Product or operational diversification
- ✚ Better leverage of existing tourism assets
- ✚ Learn about extension of operating season and increased visitor engagement
- ✚ Understand sustainable destination dynamics and local tourism economy
Who delivers the program?
Led by Firecircle CEO and co-founder, Deneen Allen, a seasoned entrepreneur and mentor in Canada’s tourism and hospitality industries, the program is supported by Firecircle's national Ignite team of coaches and mentors, ensuring participants receive expert guidance throughout the program.
FIRECIRCLE CEO AND CO-FOUNDER
Deneen Allen
Deneen is the lead content writer, conductor and coach at Firecircle. Her industry knowledge in tourism and hospitality design, product development, operations, marketing and finance is scary deep and her passion for the tourism and hospitality industry in Canada is the kindling for our team’s collective fire around the Circle. And she loves to mix it up to get the inspirational sparks flying.
Deneen understands the challenges of rural and remote tourism development in Canada – her tourism consulting company, Pure North Canada, has been igniting hundreds of projects across our beautiful country for many years: lodges, camps, glamping, parks, hotels, food concepts, Indigenous cultural spaces and places – you name it. She knows the opportunities we have in Canada, and she believes YOU can raise the bar to provide new tourism and hospitality experiences in these magical rural landscapes and legendary wilderness.
Entrepreneur, coach and mentor, Deneen has founded and operated a number of businesses over the years, including a successful design & construction firm in Vancouver, a popular corporate retreat and event space and two gourmet food shops in Ontario before founding Pure North and Firecircle. She holds at BA in Economics from University of Western Ontario, accreditations in Hotel Marketing, Hotel Design and Hotel Financial Management from Cornell University’s School of Hotel Administration and is an alumni of the 2010 Social Venture Institute. When she’s not working on all things Firecircle, Deneen is somewhere outdoors – usually on a picnic.
About The Firecircle 5x5 Method™
The Firecircle 5x5 Method™ is designed for members with all levels of experience. Whether you have a great idea you want to plan out, or you’ve been in business for 20 years and now want to add a new product, improve your efficiency, develop a new user experience or increase profit margin, the Firecircle 5x5 Method™ can help.
Our program is designed to accommodate all learning styles. The program is made up of 25 animated video workshops that are fun to watch, easy to understand, and full of real-life examples. The Firecircle 5x5 Method™ also includes custom-made Worksheets to help you organize your thoughts and ideas as you develop your business idea. No one knows you better than you do.
With The Firecircle 5x5 Method™, you’ll gain expert knowledge in the 5 key areas of your tourism business that will ensure your competitiveness in the market and your financial success. The bonus of completing the worksheets is that you are simultaneously completing your business plan! All in a fun-filled and empowering process!
Seats are limited. Buy yours today!