Unlock Your Destination's Full Potential with Firecircle's Entrepreneur Development Platform.
The only comprehensive AI-enabled and integrated platform supporting Tourism Entrepreneurs. One annual license unlocks unlimited access to innovative tools and programs designed to elevate destination outcomes for Tourism Destination Marketing Organizations, Community Leaders and Economic Development Agencies.
Through Firecircle’s AI-powered entrepreneurship platform, programs, tools, and community, tourism businesses gain the clarity, systems, and implementation support needed to build stronger businesses.
While they're at it, they're creating the kind of businesses that make a destination thrive.
Because AI alone doesn’t create successful businesses.
The businesses that will thrive in today’s changing world are the ones that deeply understand the context that drives AI use and implementation:
their customers
their operations
their positioning
their products and experiences
their financial drivers
their growth opportunities
Explore the Programs included in the Firecircle License
A Better Approach: From Programs to Systems
Most destinations fund individual programs each year. This approach:
Supports a limited number of businesses based on budget
Requires repeated procurement and administration
By default, individual programs cannot cover the full scope of knowledge that businesses need in our changing world
Firecircle offers a different model.
Instead of funding isolated programs, destinations can license a complete entrepreneurship development system and provide year-round support to tourism businesses across their region.
And we do all the heavy lifting.
Firecircle 5x5 Method™
Our award-winning, easy-to-follow, 5-step, 25-workshop planning and implementation program will supercharge your business. Achieve your market readiness goals with our fully-supported program to guide and mentor you through your tourism startup or turnaround planning and execution. Complete your business plan, implement it and thrive. Choose from self-guided and fully-mentored options.
Tourism Experience Development Program
Build extraordinary experiences. Firecircle's Tourism Experience Development Program is a highly-effective, intense 3-Day, virtual workshop series for individuals or groups designed to envision and build new tourism experiences. Fully mentored for maximum results. Grow your business, attract new markets and strengthen your destination competitiveness.
Tourism for All: Inclusion and Accessibility Program
Learn how to cater to the valuable and underserved market of travellers with disabilities in this 5-workshop animated video mini-series for tourism businesses, and tap into this multi-million dollar opportunity while practicing responsible tourism. Built by entrepreneurs with disabilities. Self-paced with useful worksheets to guide your planning.
Funding and Investment Readiness Program
A robust 4-workshop + private mentorship digital masterclass to prepare tourism businesses for seeking grant funding, debt financing and investment capital. Specifically for those of you who have completed your business plan and are ready to refine your business financials, prepare a pitch deck and learn techniques to access the capital you need to build and grow.
Export READI™ Online
Help your tourism businesses prepare for international growth.
Export READI™ Online gives Canadian tourism operators a practical foundation for understanding export readiness and preparing for bigger market opportunities. Designed for businesses exploring international visitors, trade partnerships, and the National Tourism Export READI™ pathway.
Coming Soon
Six How-To AI Workshops
Watch this space for our exciting collaboration with one of the foremost Tourism AI training companies in Canada. We'll be including six new digital programs, complete with access to mentorship to help tourism entrepreneurs build beautiful and resilient businesses designed for the future.
How does Firecircle's Entrepreneur Platform address your tourism development needs?
- We mentor the operators. We are their person.
- We create a vibrant space for operators from across Canada to meet with each other
- We help operators develop remarkable tourism experiences
- We help destinations attract new tourism businesses or repoint existing businesses
- We build inclusion and accessibility education for tourism businesses and your destination
- We guide the lodging sector with innovative accommodations business development, design and operations
- We guide culinary business optimization
- We teach funding and investment readiness
- We build export readiness
- We build Indigenous tourism development
License Firecircle!
Licensing Options
Tiered licensing is proposed to allow for destination client flexibility and customization. All licenses include unlimited access to Firecircle’s digital platform for businesses within your region.
Tier 1: Digital License
Self-paced entrepreneurship platform for your region plus complimentary Firecircle community dashboard access for your team.
Includes:
- Firecircle 5x5 Method™
- All digital self-guided programs currently available on platform, plus new AI workshops
- Ask Firecircle AI mentorship
- Worksheets, templates, and business tools
- Weekly group mentorship
- Reporting and onboarding support
- Firecircle community dashboard for destination partner and participant businesses
Annual Investment: $24,999
Tier 2: Destination Partner License
Guided entrepreneurship development with mentorship
Includes everything in Tier 1 Digital, plus:
- Tourism Experience Development Program (1 cohort/year)
- Funding & Investment Readiness Program (1 cohort/year)
- Implementation support and coordination
- Destination onboarding and planning
Annual Investment: $48,999
Tier 3: Strategic Partner License
Full entrepreneurship development system for your destination
Includes everything in Tier 2 Destination Partner, plus:
- Additional program cohorts
- Advanced development programs
- Custom destination-aligned initiative
- Strategic collaboration and support
Annual Investment: $74,999
Our Approach
- Strategic Planning: Insights and frameworks to align tourism goals with economic development objectives.
- Capacity Building: Empowering local entrepreneurs and stakeholders through step-by-step methodologies.
- Ongoing Support: Access to coaching, mentorship, and a community of tourism professionals.
Ready to Make an Impact?
Join forces with Firecircle and transform your destination into a thriving, sustainable hub of tourism excellence. Let’s build a brighter future together.
Your privacy is our policy.
